Dear Julie: Depend Responds

March 27, 2014

Last week I issued a Challenge to Depend and Poise to change their messaging to women from selling confidence via embracing incontinence to inspiring true confidence with messaging that captured the possibility that women could live free of incontinence. Depend wrote me back! Here is their response, and mine! Dear Julie- Thank you so much […]

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Oh, Snap! Taking Aim at Poise

July 24, 2012

Poise is on my watch list. I have found some of their advertising messages to be very manipulative. Often the information they share offers women a pad as a solution for incontinence, indicating how “normal” and “no big deal” it is to have a few leaks. It’s never normal, people! While “normalizing” it may help […]

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